ADDING VALUE - ONLINE
GBC represents quality, reliability and service in Document Finishing and Business Mailing Solutions. T-bone brings GBC's products online and has enabled an eCommerce functionality.
GBC Australia is the recognised market leader in Document Finishing and Business Mailing Solutions with a reputation for quality, reliability and service. GBC Australia provides equipment, supplies and service for Document Binding, Laminating, Printing, Shredding and Mail Processing. This comprehensive product range provides solutions to Business, Commercial, Education, Government and Home users within the Australian market.
Project Review
GBC Australia partnered with T-bone Productions with the development of their consumer website which incorporates secure B2B eCommerce functionality. The website is supported by T-bone's ilico Content Management System.
The website consists of the following elements in which T-bone believe are cruicial components in the overall success of the website:
- Comprehensive products database.
- eCommerce facilities for the purchase of supplies and consumables.
- Interactive Online Service Booking Form
- Interactive Warranty Registration Form
The key elements of the T-bone solution involved:
-
My GBC
A password protected area which enables users to purchase product at a reduced/special rate, view order history and update personal details. -
vMarketing
The website promotes/encourages viral marketing "vMarketing" through the use of product forward to a friend. -
Electronic Direct Marketing
The website encourages users to leave their details to be contacted by GBC at a later date. All email addresses captured through the website are permission based. The website builds upon the company database.
The site has been extremely well received by both GBC Australia and customers since its launch in May 2006. The site maintains a consistent level of traffic and online orders.
